Professional sales development, online.
The online academy for Brett Lyons's flagship consultative selling programme. Thirty years of practical B2B sales methodology — now on-demand, for professionals and teams who sell considered, high-value solutions.
Consultative Selling — the complete online programme.
Six hours of studio-produced instruction, structured around Brett Lyons's Five Stages of the Consultative Sale. Toolkits, planners and a final assessment — twelve months of full access, on any device.
- Six curated modules — the full Five Stages methodology
- Downloadable Call Planner, Question Bank & Objection Playbook
- Case-study scenarios drawn from B2B practice
- Final assessment and TLSA Academy certificate
- Team licences and volume pricing available
The Five Stages of the Consultative Sale.
A repeatable structure for the way considered, high-value B2B buying actually works — refined through three decades of live facilitation with British and international sales teams.
Research the account, define the objective and plan the conversation you actually want to have.
Set the tone, agree an agenda and earn the right to ask better questions than the competition.
Uncover explicit needs, implied needs and the business impact behind every requirement.
Position capability as a solution to the buyer's language — not a feature dump.
Handle concerns, confirm commitment and secure a clear next step every time.
Each stage becomes a working discipline — supported by templates, practical exercises and the language your team will use in every meeting.
Explore the full curriculumManaging Key Accounts.
The forthcoming companion programme. Frameworks to grow, protect and lead your most strategic customer relationships — from account mapping to multi-year planning.
Brett Lyons — practitioner first, teacher second.
Thirty years designing and delivering sales development programmes for leading British and international businesses. Brett founded TLSA in Farnham, Surrey to bring the same practical, results-focused training to a wider audience — online, on-demand, and grounded in the methodology he's refined with hundreds of B2B sales teams.
TLSA Academy is the online home for that work — a place where individuals and teams can access the same programmes Brett has delivered in-room, without the travel or the diary problem.
From leaders who've put the methodology to work.
"Brett's approach is the most practical sales training our team has ever done. The Five Stages are now shared language across the business — and it shows in the pipeline."
"Having the programme available online means new joiners are up to standard in weeks, not quarters. It's the closest thing to having Brett in the room every week."
"We stopped discounting to close deals. That single behaviour change paid back the programme many times over in the first six months."
Everything you'd expect us to answer.
Yes. You get twelve months' full access from purchase. Work through the modules in a week, or spread them across your quarter — it's designed to fit around live selling.
Bring a proven sales methodology to your business.
Enrol yourself in Consultative Selling today, or speak with Brett about a team rollout tailored to your market.