Brett Lyons.
Brett Lyons has spent three decades helping B2B sales teams sell better — with clarity, structure and the kind of quiet confidence that comes from having done it, not just taught it.
From Farnham, Surrey, he has facilitated hundreds of programmes for British and international businesses across professional services, industrial distribution, technology and manufacturing. Along the way he built and refined The Five Stages of the Consultative Sale — a methodology grounded in what actually happens in a considered B2B buying conversation.
TLSA Academy is the online home for that work. It brings the same programmes, toolkits and language to any sales professional or team — without the travel, without the diary problem, and without diluting the standard.
Farnham, Surrey — 1994. Independent ever since.
Consultative B2B sales, key accounts and sales leadership.
Practitioner-led. Every framework has been used in the field before it's taught.
Consultative Selling — Brett's flagship programme, now online.
Six hours of studio-produced instruction, twelve months of full access, and the toolkit your team will use in every meeting.